Friday 30 September 2016

Edelman acquires Design Royale

Today, we welcome one of Australia’s best digital agencies, Design Royale, to the Edelman family.

This is an exciting new stage for us, as we combine the strength of our PR and digital thinking with the strength of Design Royale’s technical capabilities, which secured them a finalist place in the 2011 Hotshop awards.

Earlier this week, our global CEO, Richard Edelman, spoke about PR’s time to lead at the World PR Forum in Melbourne. As consultants skilled across all forms of communications, we have the ability to go beyond perception management and move brands, business and society forward.

Our union with Design Royale is a step in making this a reality.

Design Royale’s experience in apps, web and mobile campaigns will be invaluable to our clients and we look forward to bringing their visions to life with our new digital offering.

Design Royale brings a team of 15 to Edelman Australia, and combined we are now the largest digital PR team in Australia. In celebration of this new chapter in our story, we want to give one Australian charity the chance to benefit from our expertise first hand. If you’re an Aussie charity in need of some public relations, social and digital thinking, we want you to send us in your challenge. We’ll donate 100 pro bono hours to the chosen charity that puts our smarts to the test. More details on our #goodtogether initiative can be found at www.designroyale.com.au/goodtogether.

- Michelle Hutton, CEO Edelman Australia