Tuesday 24 April 2018

Social Matters: The Ryder Cup Day Three

In the final day of the Ryder Cup, Team Europe overcame a 4 point deficit to win the cup against team USA by a single point (14.5 to 13.5). Brought to you by Edelman Digital, Matter, Hootsuite* and the SICC, here’s the day three infographic covering our measurement and analysis of the social data from today, up to date as of 5:30 PM CST.

As you might expect, the comeback and subsequent win for Team Europe drove major conversation in social media, which was overwhelmingly positive. In addition, Team Europe set up an interesting integration of social media into the event itself: they used a skywriter at Medinah Country Club to cheer on the fans and players and “wrote” the hashtag #GoEurope:

Photo credit: @AnizRuda

Social conversation today peaked right around Rory McIlroy’s late arrival with over 9,000 mentions. Initially, media started the discussion around his status on Twitter, which was quickly amplified by fans throughout the social space. Without further delay, here is the final infographic covering today’s conversation, brought to you by Edelman Digital, Matter, Hootsuite and the SICC. Stay tuned for a recap post covering key learnings and a summary!

*Hootsuite is an Edelman client.

Pro golf gear photo courtesy of BigStock.

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