Thursday 26 April 2018

Social Matters: The Ryder Cup Day Two

In day two of the Ryder Cup in Medinah, IL, we’re now seeing, more than ever, the growing impact of social media on sports and the power of the “second screen.” Brought to you by Edelman Digital, Matter, Hootsuite* and the SICC, we’re compiling data (current as of 5:30 PM CST) from each day of the Ryder Cup into infographics showing highlights of the conversation. Here are some of the highlights from day two:

  • Conversation today peaked at 10:00 AM CST with 12,000 tweets in that hour alone.
  • The most tweeted moments are on the green. Mentions of “putting” and “hole” are prevalent.
  • More than 2,000 tweets were sent regarding the crowd- particularly how loud it was.

There are sound learnings to take away from this data. The emergence of the “second screen” (mobile device, tablet, etc.) in TV spectatorship is amplified at major live events like the Ryder Cup. In addition, television coverage drives fan reaction in social.  Fans share how impressive shots are, which celebrities are in the crowd and what competing players are wearing.

Without further ado, here is today’s infographic. Stay tuned tomorrow for the third installment of “Social Matters.”

*Hootsuite is an Edelman client.

Image credit: shoebappa


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