Tuesday 06 December 2016

Klout vs. Kred: The “Influence Wars” Heat Up [Poll]

Kred just launched “Kred for CRM,” a Salesforce application which allows users to incorporate Kred social influence insights to generate possible sales leads and CRM. As brands increasingly target social influencers in their CRM and communications efforts, social influence measured as a clearly recognizable score will become more and more ubiquitous. Kred’s newly launched application in SalesForce only serves to reinforce this. But can Kred catch up with Klout?

Klout has strong brand recognition (among other factors) contributing to its success, while Kred, as the dark horse newcomer, is less well-known. Like it or not, everyone on social media has a Klout score- Celebrities and mere mortals alike can easily find their Klout scores without signing up or even opting in. Some people broadcast their scores proudly, and digitally “savvy” job hunters are even including Klout scores in their resumes, much to the horror of some recipients.

However, some people believe that quantitative social influence scores leave out important qualitative factors, like being the President of the United States. Justin Bieber is the only celebrity to reach a perfect Klout score, so it’s no surprise that people question the validity of quantitative measurements of “social influence” when a celebrity can achieve a higher score than a major world leader. Kred has the advantage of understanding that a measure of social influence should include essential qualitative factors as well—something that Klout, to date, has not strongly addressed.

Here are a few of the essentials of both Klout and Kred:

Klout

  • Launched September 2009
  • Klout Scores: 1-100, made up of three individual measures:
    • True Reach: a measure of the size of a user’s engaged audience
    • Amplification: a measure of the likelihood a user’s audience will take action (RTs, “Likes,” comments)
    • Network Impact: Computed influence value of a person’s engaged audience
  • Features “+K,” allowing users to mark others’ influence on certain topics
  • Klout’s algorithm is not publicly available

Kred

  • Launched September 2011
  • Kred Scores:
    • Influence: Likelihood someone will act upon the user’s post through a retweet or mention. Scale: 1-1000
    • Outreach: User’s propensity to share others’ content. Scale: 1-12
  • Features “Kred Moments,” allowing users to earn Kred points by sending in PDF copies of their real-world achievements
  • Kred’s algorithm is public

Which tool do you prefer? Or do you use a different tool or method to measure social influence at scale? Let us know your thoughts in the comments!

Take Our Poll

Boxers competition image from Bigstock.

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