Monday 26 September 2016

Edelman joins KFC at the dinner (and boardroom) table

Australia’s favourite chicken restaurant chain appoints Edelman as its local public relations agency

After an extensive screening process and a three-way competitive pitch, Edelman has been appointed as the public relations agency for KFC® Australia. KFC will partner with Edelman on a variety of corporate social responsibility and brand marketing campaigns.

Announcing the partnership, Nikki Lawson, Chief Marketing Officer, said, “The Edelman team inherently understands our brand, current and upcoming business challenges, and our communication objectives here in Australia. Edelman presented a unified strategy, combining a traditional and digital PR framework which reflects KFC’s overarching vision and our commitment to corporate social responsibility.

“We have some exciting new changes taking place over the next few months and we are delighted to have Edelman onboard for this journey.”

Michelle Hutton, CEO of Edelman Australia, said, “We are thrilled to add KFC to our growing client portfolio. Like most Australians, we love KFC and its family-orientated food menu. We are proud to be able to deliver to KFC an integrated team with expertise across corporate reputation management, CSR, consumer and health communication, and digital engagement.”

Kate Ferguson, director of Edelman’s new corporate brand practice and the KFC account lead, said, “We are so excited to have the opportunity to demonstrate our creativity and innovative solutions to help optimise the KFC brand in Australia and build awareness around their ongoing community and corporate social responsibility initiatives.”