Saturday 24 February 2018

Dave Fleet, VP of Digital at Edelman Toronto on Business, Life and Media

The following is an excerpt from an interview with Dave Fleet, Vice President of Digital at Edelman’s Toronto Office that appeared on FreshGigs is a Canadian jobsite, which often profiles leaders in marketing, communications and creative jobs.

Dave, you’ve worked in both the private and public sectors in Canada. From a marketing and communications view what are the big differences when working in private vs. public?

From my perspective, communications principles are the same regardless of where you work. I’ve taken a lot of lessons from my time in the public sector and applied them to the work I do in agencies, especially when it comes to considering the needs of myriad stakeholders (something that is central to the life of government communicators).

With that said, there are certainly differences. While government communications requires you to get in-depth on a relatively limited set of topics, agency life generally you to work more broadly. Some people like that variety; others prefer to sink their teeth into a smaller set of topics. Agency life is also much faster-paced and high-pressure. Again, some people like that (I thrive on it) but it’s not for everyone.

Dave, you are the VP of Digital at Edelman in Toronto. What does your typical day look like?

I work with a team of about 30 people, split between Canada and the US. Fortunately they’re all smarter than me, so from my perspective my role is to help to set the right direction for them, provide whatever support they need and stay out of the way so they can do their jobs.

My days are generally a mix of providing input on proposals, plans and reports from the team, participating in client calls on any number of topics, administration (hiring, finances, 1:1s with reports etc) and generally acting as a clearing house for information for the team. Sometimes I’ll get more heavily involved in specific projects, but one of the things I love about this team is that 99% of the time they’re more than capable of kicking butt without my involvement.

Read the complete interview with Dave Fleet on

Image credit: Eva Blue

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