I love this passage of thought-provoking PR prose by blogger Todd Defren, of PR Squared.
In fact, scoot over to the post proper and see what else Todd has to say about why social media is the future of public relations. Yeah, yeah … I know he wrote it last year but it’s still ‘on the money’ as far as I’m concerned, even more so
Look out your window. See that guy drinking espresso while fiddling with his iPhone?
Maybe he’s writing a Yelp/TripAdvisor/Angie’sList/Glassdoor/Amazon/Twitter/Facebook review of your company or product… which will be indexed by Google… which will be excerpted in a mainstream media feature… which will get picked up by a blogger… which will impact the purchase decision of your next customer.
That guy drinking espresso while fiddling with his iPhone may be as important to your success as a NYTIMES reporter.
Reminds me of the Cluetrain thesis #83: ‘We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.’
Food for thought, heh!