As companies, organisations and individuals look at the multiple social networking platforms that are out there, the inevitable question becomes: Which social network should I use, and for what purpose?
It’s a valid question for those wanting to maximise their social networking efforts, especially across the ‘Big 4′ platforms – Facebook, Twitter, LinkedIn and Google+.
Business consulting group Zintro has pulled together this up-to-date infographic – one of the better social media infographics I’ve seen in recent times, I must say – that may help you better understand some of the nuances of each of the aforementioned networks.
But ultimately, however, it’s still a good idea to get involved and experiment a bit if you want to find out what works best for your brand. Dig a little deeper into each platform to discover if your target audience is using it, and if so, how they are using it.
As well, overlay your goals: What are you trying to achieve from a marketing communications standpoint?
But as a starting point, this infographic is definitely worth a look.