Wednesday 30 July 2014

Own The Data, Own The Future

This post was originally published on David Armano’s blog Logic + Emotion.

Now that some of the dust is settling around Facebook’s massive acquisition of Instagram this past week, we can all take a step back and think about the bigger picture. Yes, Facebook understands the critical role mobile will play in how billions of people interact and communicate but they also understand that interactions, engagement, consumption or whatever you want to call it generates one thing.

Data.

Facebook wants it. Google wants it. And all businesses will want to understand it. There is huge, big business to be built around all kinds of data. Targeted marketing is the first salvo and it’s a pretty big one. But that’s likely the tip of a gargantuan iceburg. I had some fun recently chatting with Richard Quest from CNN on some of these issues. It’s only a few minutes, but you get the idea. The Web is going social, mobile and local. All of this will generate a lot of data, and that’s going to be valuable in a lot of ways. What do you think? Where is all of this going?

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