Originally posted on AllFacebook.
Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design.
Even before timeline, there were so many things to consider that we’d found it helpful to create a checklist for pages.
So we’ve upgraded our pages checklist to help you upgrade to timeline, and also keep track of your page on an ongoing basis. Print out this timeline checklist or save it on your computer so you can check off tasks once you complete them. And by all means, give us feedback on this in the comments section beneath this post.
3. Basic Set-Up
Is the page name fitting and can it be used long term? Does it conform to policy and the law? Does it communicate your objectives? Will potential customers or fans search for this name?
Tip: The guidelines for Facebook page names appears here.
Profile Picture and Cover Photo
The new profile picture (square and small) ideally can be used for the company logo. You could try to design a profile image that’s part of the design of the cover photo, but that requires a lot of work.
Does the new cover photo fit the objectives and does it represent the company?
Tip: The new cover photo ideally measures 851 pixels by 315 pixels and has a resolution of 96 dots per inch.
When deciding which picture will be the new cover photo, some Facebook guidelines have to be considered. An overview of the requirements appears here.
Tip: Test the new design in advance with a Photoshop template.
Is all relevant company information provided? Can a fan get in touch via email or phone? The new design directs more attention to the info tab, so design accordingly.
Tip: The information options within the info tab vary depending on the type of fan page selected (local business, company, and so on).
Create a Vanity Address
What address do I want, and do Facebook’s rules allow it? What are the rights for the URL? Is it communicated in marketing?
Tip: A vanity URL can be created here.
Be sure your page is selected.
The new timeline can be used to illustrate the history of the company.
Tip: Add past events in retrospect with the new timeline features to create a rich company history on Facebook.
Which applications are needed on the page — or are they even needed at all? Who designs them? Who implements them? What resources are necessary?
Tip: Timeline allows almost 300 pixels more horizontal space for displaying application thumbnails. Take advantage of this.
Integration with Other Channels
Am I active on Twitter or YouTube? Should these channels be integrated as a separate tab on the fan page?
Does my page require a netiquette? What should be included? Can I bypass Facebook rules here?
4. Community Management
Editorial Plan and Responsibilities
What What content will post within the next weeks? Who is responsible and serves as administrator? What type of voice will be used?Tip: Create an editorial plan that outlines when contributions are to be posted and name clear responsibilities so that even in emergencies one person is responsible for the fan page.
Frequently Asked Questions And Approval Process
What are the most common questions? Who can approve any FAQ we create? What legal advice can we get on this?
Tip: Create an FAQ in advance and outline posts that require an approval process so the community manager can react quickly and independently.
Crisis Management and Prevention
What What are potential crisis topics? What are our opinions in each of these scenarios? What will be communicated and what not? Who needs to be informed when and how should they be involved?Tip: Develop a crisis plan and statements for well-known issues so your community manager can react quickly.
Pin to Top
What’s the post of the week? Do I have to point to current promotions or campaigns again and again?
Tip: Use the function ‘”pin to top” to prominently show your current campaign, your promotion or an important post on your fan page.
Do I want to allow direct messages delivered through the Facebook page or do I want to focus on emails?The new option is a chance to conglomerate crucial comments or service queries in a less public way beyond the timeline.
Tip: The launch and the use of the messaging function on Facebook require adequate monitoring and the development of frequently asked questions to ensure fast processes.
What is happening on the fan page? What happens on weekends and outside of working hours?
Tip: Set fixed monitoring periods, also beyond normal working hours. Determine which comments require a reaction and which do not.
Reporting And Evaluation
What is the atmosphere like? Have performance indicators been achieved? How is the activity? How is growth?
Tip: In addition to Facebook insights, use additional sources for evaluation and develop your own metrics based on objectives. Continually compare this with your determined performance indicators and standards, checking at regular intervals.
Photo credit: Daniel*1977
Article source: http://feedproxy.google.com/~r/EdelmanDigital/~3/15SQ8A8-wY0/