charity: water is a non-profit organisation that brings clean and safe drinking water to people in developing nations.
It’s a global socially-connected brand that not only does good things but goes about its business in an interesting, cool and respectful way. In short, they ‘get it’.
(Read more about charity: water here - note the degree of information and transparency).
Today is ‘World Water Day’.
To leverage the day (I’m not sure ‘celebrate’ is the right word), charity: water is encouraging people to ‘give up your next birthday and bring clean water to people in need’.
They’ve done it before. In 2010, Seth Godin donated his 50th birthday to charity: water.
charity: water is continuing with its ‘donate your birthday’ campaign (and why not, it’s a ripper concept). But check out the webpage – scroll down and check out the following:
Coming up with interesting fund-raising ideas.
Using technology to involve people and bring the world of charity: water to a global audience.
What can you learn from charity: water?
Take people on a journey.
Create a culture that treasures social connectivity.
Oh, and be active (on all fronts, especially social media channels)!