Wednesday 21 March 2018

Cool Brands Do Cool Things: Case in Point ~ charity: water

charity: water is a non-profit organisation that brings clean and safe drinking water to people in developing nations.

It’s a global socially-connected brand that not only does good things but goes about its business in an interesting, cool and respectful way. In short, they ‘get it’.

(Read more about charity: water here - note the degree of information and transparency).

Today is ‘World Water Day’.

To leverage the day (I’m not sure ‘celebrate’ is the right word), charity: water is encouraging people to ‘give up your next birthday and bring clean water to people in need’.

They’ve done it before. In 2010, Seth Godin donated his 50th birthday to charity: water.

charity: water is continuing with its ‘donate your birthday’ campaign (and why not, it’s a ripper concept). But check out the webpage – scroll down and check out the following:

As I said, very cool!

Coming up with interesting fund-raising ideas.

Using technology to involve people and bring the world of charity: water to a global audience.

Bringing people along for the journey via social media – an active blog,  an active Twitter account (1.37 million+ followers and counting) and an active Facebook page (221,000 likes).

What can you learn from charity: water?

Be interesting.

Be open.

Tell stories.

Take people on a journey.

Create a culture that treasures social connectivity.

Oh, and be active (on all fronts, especially social media channels)!


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