Thursday 26 April 2018

Social Media Week: The Shift to Social Business

Originally published on Michael Brito’s blog Britopian.

The vibe at Social Media Week is changing.  In just a few short years of its existence, Social Media Week has evolved from startups, bloggers and social media gurus to enterprise class content and participation. I am lucky enough to be involved in a few events and sharing the same stage with a few mentors and some very good friends. Here’s a sneak peak of what’s going on.

Out and About Silicon Valley


On Monday, February 13th, I moderated a Social Analytics panel at Adobe with some smart folks from Ebay, SAP, Intel, Adobe and Cisco. Jeremiah Owyang and the wonderful Susan Etlinger from Altimeter will also be presenting earlier in the day. A big thank you to my clients at Adobe, specifically Maria Poveromo and Jennifer Atkinson for inviting me to speak and be a part of this event.


Today, I will make my way across town to Cisco where I will moderate a panel on The Path To Becoming A Social Business with more smart folks from Intel, Adobe, SAP and Wells Fargo. They will be sharing their insights and experiences on how they have transformed their organizations, shifted culture, and operationalizing social media internally. The very awesome social media team at Cisco, specifically Petra Neiger, also arranged for a book signing for Smart Business, Social Business. I am very humbled for such a kind gesture.

Later today, Jeremiah will also be presenting a keynote lecture on social business; and Todd Shimizu from Ant’s Eye View will be leading a panel on the future of social business with folks from Twitter, Slideshare, Jive and LinkedIn. Also on Tuesday, up at the Razorfish headquarters in SF, Rod Smith from IBM will be presenting a keynote on Social Technology and Analytics.  These are some amazing events that you can’t miss.

.. and the fun doesn’t stop here.


If you are around on Wednesday, the good brethren at SAP are hosting a day with dynamic speakers on social business. Maggie FoxRay WangMark Yolton from SAP and others will be hosting 4 great sessions on the topics of listening, culture and technology. I am hoping to show up and soak up some of their wisdom.

Social Media Week: New York City

If you happen to be in the N-Y-C and are finished celebrating “that” team’s Super Bowl win, there are some really good sessions about social business that you should try and catch. For starters,John Bell from Ogilvy will be discussing the social enterprise; and Howard Greenstein will be moderating a panel, “Social Business Gets Real” with Ethan McCarty from IBM, Dan Woods from CITO Research and Matt Dickman from Weber Shandwick. Also, Dave Gray from Dachis Group will be presenting a keynote on The Connected Company, which is also the title of his soon to be released book. Jeff Dachis, the man behind Dachis Group, will be delivering a keynote followed by a panel on big data.

All good people. All good sessions. And a ton of really good insights. Be there.

Image credit: smwhr

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