Tuesday 24 April 2018

Perspectives on Trust from Edelman Sydney {Video Interviews}

This week saw PR firm Edelman Australia launch the local findings of the global Edelman Trust Barometer at events in Melbourne and Sydney (disclosure: I work for Edelman).

The report was launched by Michelle Hutton, CEO Edelman Australia and included a panel of support speakers including:

  • Greg Baxter, Former Corporate Affairs Director, News Limited
  • Professor Jim Macnamara, Professor of Public Communication, UTS
  • Hailey Cavill, Founder + Director, Cavill + Co
  • Laurence Evans, President International, StrategyOne

While at the Sydney event I managed to catch up for a one-on-one chat with all of the speakers – below is an edited video of my interviews (thanks Ed Courtenay for filiming/editing).

The following is from the Edelman blog:

The 2012 Edelman Australian Trust Barometer was launched today at an event at Sydney’s Mint. The key findings:

  • 60% of Australians do not trust government leaders to tell the truth 
  • Business, more trusted than government, has the opportunity to move from a license to operate to a license to lead 
  • Technology the most trusted industry sector in Australia, while trust in energy industry is low 
  • Trust in media increases; Social media increasingly trusted as a company information source amongst informed public 
  • Peer to peer trust is rising: 31% increase in ‘a person like myself’ and 17% increase in regular employees as credible company spokespeople

Click here to see more, including a Slideshare copy of the Australian presentation and infographic.

Here is the official global website dedicated to 2012 Edelman Trust Barometer.



Article source: http://prwarrior.typepad.com/my_weblog/2012/02/thoughts-on-trust-from-edelman-sydney-video.html