This week saw PR firm Edelman Australia launch the local findings of the global Edelman Trust Barometer at events in Melbourne and Sydney (disclosure: I work for Edelman).
The report was launched by Michelle Hutton, CEO Edelman Australia and included a panel of support speakers including:
- Greg Baxter, Former Corporate Affairs Director, News Limited
- Professor Jim Macnamara, Professor of Public Communication, UTS
- Hailey Cavill, Founder + Director, Cavill + Co
- Laurence Evans, President International, StrategyOne
While at the Sydney event I managed to catch up for a one-on-one chat with all of the speakers – below is an edited video of my interviews (thanks Ed Courtenay for filiming/editing).
The following is from the Edelman blog:
The 2012 Edelman Australian Trust Barometer was launched today at an event at Sydney’s Mint. The key findings:
- 60% of Australians do not trust government leaders to tell the truth
- Business, more trusted than government, has the opportunity to move from a license to operate to a license to lead
- Technology the most trusted industry sector in Australia, while trust in energy industry is low
- Trust in media increases; Social media increasingly trusted as a company information source amongst informed public
- Peer to peer trust is rising: 31% increase in ‘a person like myself’ and 17% increase in regular employees as credible company spokespeople
Click here to see more, including a Slideshare copy of the Australian presentation and infographic.
Here is the official global website dedicated to 2012 Edelman Trust Barometer.
- Edelman Trust Barometer – Intro by Edelman Australia CEO Michelle Hutton
- 2012 Edelman Trust Barometer – Global Deck
- Richard Edelman on the 2012 Trust Barometer Findings (VIDEO)