The other day I wrote a post (Leaders to Become More Social in 2012? Content Marketing to Gain Credibility), the second part of which was devoted to the predicted growth in Australia of content marketing.
Specifically, I wrote:
2012 will be the year when marketers and PR professionals in Australia start talking seriously about – and embracing – the concept of content marketing.
The Rise of Content Marketing
The following infographic by BlueGlass Interactive charts the rise of content marketing and provides examples of those doing it right – Coca Cola, Mint.com, American Express.
Interestingly, the top tactic used by content marketers is the production of articles (79%); B2B marketers (figures no doubt US-skewed) invest 26% of their total marketing budget on content, while 62% are outsourcing their content marketing, up 7% from last year.
Many of the statistics contained in the infographic below were sourced from this Content Marketing Institute (CMI) 2012 B2B Content Marketing Research Report.
Further reading: Good Content Marketing Vs Great Content Marketing via Top Rank Blog.