This post was originally published on Steve Rubel’s Tumblr, The Clip Report.
In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press – by cutting, pasting up and photocopying clippings. My fascination with the media never abated.
Today my role is to form insights into how the entire overlapped media landscape – the pros, social channels, and corporate content – is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. As part of this effort, I spend a lot of time with not only the social platforms but journalists and media execs.
I have relaunched my Tumblr site with a new name, a new focus and a new format. The site, now called The Clip Report, is a virtual scrapbook about the emerging future of media. It will be visual in nature with more frequent postings in the form of scrapbook pages. These pages will feature a mash-up of text and images, just like a real scrapbook.
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