Thursday 24 April 2014

Kred: A Focus on the Community

Originally published on Seldom Seen Kid.

Kred is the latest tool designed to measure your Twitter influence, built by the good folks at Peoplebrowsr.

The Good Stuff

In the version I’ve had a play with, there are several sections choc-full of data to play with.

Overview: This is your dashboard that gives you the headline, ie, your score and recent activity; who you’ve retweeted, conversations you’ve had, who has mentioned you etc.

Activity: This is where it starts to get very cool. One of the best things about Peoplebrowsr is the ability to segregate by community – Kred has taken this technology too. This means that when you’re looking at influence, it can be broken down by interest area, such as social media, or sport.

What’s really interesting here is that you can not only see your communities, but click through to see what other communities people you’re engaging with are a part of. Neat.

Friends Activity: This outlines who has been mentioning your friends. This is incredibly useful if you’re trying to understand who potentially you should be looking to reach as a second or third contact point.

Get More Kred: This is a feature that I’m yet to see any of the influence analysts include within their offering: a solid offline meaure of influence. You can include all those speaker slots you get, your level of education (and therefore connections you might have), memberships to clubs and organisation, charity and sport involvement and how often you travel (the unspoken metric for importance is of course frequent flyer miles…).

There is also a little more analysis on your online profile too and a sample of people to consider following.

Community Kred: This section looks at the sphere of the different communities Kred is analysing, who is influential in them and where you rank (if you rank at all). This again is incredibly helpful if you’re deciphering who you need to try and engage with to raise your profile.

Analyse: “Coming Soon” is filed under this section, I wait with held breath!

How It Works

Each community is relative to itself – this, for me, is key.

Kred have have put together a Rules section, outlining how your score is calculated:

  • Kred Influence is the measure of what others do because of you. Influence increases when others take action because of your content. Your Influence score increases when someone retweets, @replies or follows you.

  • Scores range from 1 to 1,000 with higher scores representing greater influence. The score of the person with the most Influence is set at 1,000 and all others are normalized relative to it. Kred Influence is normalized for the Twitter universe and within communities, which means that someone in every community has a score of 1,000.

  • You receive Influence Points every time others interact with you or your content. 10 Points are assigned for the most common actions like replying to people and retweeting content. You receive more Points if someone with a large following does something for you, like having a message retweeted by someone with more than 10,000 followers.

  • Influence Points are then translated to your Kred Influence Score. Since Kred Influence is normalized on a scale with a maximum score of 1,000, the rate at which Influence Points convert to Kred Influence constantly changes as everyone in the social universe accrues Points. The ‘Points To Score Conversion’ curve also grows steeper as Kred Influence Score grows. The higher your Kred Influence, the more points it takes to move up.

In Summary

Whilst acknowledging that influence is extremely difficult to measure, Kred is offering a different perspective to the other tools that exist.

I must admit I am a fan and I’ve been pretty excited in the build up to it going live – I’ve not been let down, it is very promising indeed and I look forward to the next iteration being rolled out.

Article source: http://feedproxy.google.com/~r/EdelmanDigital/~3/TCRl_XAf7UU/