Originally posted on Edelman on Influence.
The Edelman Global Public Affairs team has released findings from the 2011 Capital Staffers Index, an annual global study that analyzes top trends in global public affairs and communications.
This year’s expanded report is the third annual survey based on interviews with over 500 senior staffers (legislative directors and above) from cities in 11 different countries around the world including Washington, D.C., Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brasilia. It tracks many baseline public affairs metrics first established in our 2009 benchmark study.
Although traditional public affairs components, such as grassroots outreach and fact-based messaging, remain critical to advocacy success, the results also demonstrate a meteoric rise in social media channels in shaping and influencing policy worldwide over the past year.
Specifically, policymakers have shown a dramatic increase in their use of Twitter, Facebook and mobile technology which underscores the importance of social media and the Internet in educating policymakers and galvanizing them to support a policy issue.
Other details from the report may be found in the materials posted below. If you’d like to learn more about the study or the public affairs practice, please contact us.
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