Originally posted on Edelman Editions.
As the 2012 launch of the Edelman Trust Barometer draws near, we are delighted to present a series of thought pieces from industry leaders.
This week Jim Godfrey, Vice President, Public Affairs EMEA, Starbucks*, discusses the importance of Trust for business.
Watch the video interview here:
The 2012 Edelman Trust Barometer will be launched in London on January 24th. You can download a copy of the 2011 report here.
*Disclosure: Starbucks is an Edelman client.
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