I recently attended the Public Relations Institute of Australia’s PR Directions national conference in Sydney.
While there I caught up for a quick chat with marketing communications specialist MaryLee Sachs, author of The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers.
MaryLee has over 25 years of integrated marketing experience in the international arena. Resident in the UK for 17 years before moving to New York nine years ago, she has worked with and advised many blue-chip organizations including PG, PepsiCo, Kellogg’s, American Express, HSBC,Johnson Johnson, Kodak and Motorola.
Further viewing – my interview with author and social media guru Brian Solis.