As Edelman’s Melbourne office had the day off yesterday for the Melbourne Cup to watch “the race that stops the nation”, we thought it might be interesting to take a quick glimpse at the social media buzz about the horses occurring before, during and after the event.
In the lead up to Cup Day, Americain was the horse most talked about, with a steady incline in comments which peaked on the morning of the race at 8am with over 200 mentions. At this time, overall mentions of the Melbourne Cup winner Dunaden were sitting just below Americain with a spike around the Craig Williams affair on the 31st.
Based on the amount social media buzz, it can be seen that Americain was the hot favourite in the run up but didn’t place. So what does this mean for the punter in the street? By all means take a look at social media for hot tips, but take them with a big pinch of salt or you could end up out of pocket!