Wednesday 25 April 2018

Buffer App Increases Engagement on Twitter

I recently started using Buffer to help manage my tweets. A lot of times, I go in these really weird spurts where I don’t tweet for 8 hours and then flood everyone’s stream with a multitude of content in the span of about an hour. You can blame it on A-D-D but certainly Buffer has helped me with this issue.

Buffer works with an algorithm based on research for Twitter peak times. It then picks 4 default times, well spaced out during peak hours between 8am and 8pm and suggests times to share content. Users can change their settings at any time. Dan Zarrella, Chief Scientist at Hubspot did a complimentary research in this field and came up with very similar results.

Now, let me make something very clear here. Every tweet that I add to Buffer, I write myself. The only automation that happens is when my Tweet is actually posted. What I love about this app is the Firefox and Chrome extensions. It really helps when I come across a piece of really good content, I can click the Buffer button on my browser tool and add it directly. This is good for me since I tend to browse the intrawebs very late at night.

The smart dudes at Buffer sent me some stats based on a study they did with their current customer base. Here are some of their findings.

  • Buffer users increased clicks on links they posted by 200% within 2 weeks of using
  • The amount of retweets doubles on average
  • Buffer users increase their follower count by 104 followers within 3 weeks on average

Of course, take this data with a grain of salt.

How you tried Buffer or other Twitter dayparting techniques to increase engagement?


Image credit: Matt Hamm

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