Sunday 25 September 2016

2012 SXSW PanelPicker: Casting Your Vote

SXSW, one of the largest community driven speaking events in the country, has opened the voting for their 2012 SXSW programming. Through their nifty SXSW PanelPicker, the public can help weigh in on which panels they’d like to see during next year’s conference. We here at Edelman, submitted nine panel ideas that are up for next year’s programming, as well as three panels for the health track at SXSW. Take a moment to thumbs up a few of your favorite panels in the PanelPicker. Select quickly though, voting ends Friday, September 2.

Two Years Later: Content Evolution for the Tablet

Presented by Monica Walsh (Edelman), Morgan Guenther, Scott Dadich, Liz Schimel, and Josh Quittner.

As digital publishing continues to evolve, new progress in tablet application remains a constant. This panel of publishing executives, app developers, and tablet manufacturers discusses how the publishing industry has adapted to the first two years of tablet existence and how it plans to take advantage of future developments in both hardware and operating system capabilities.

Conquering Mobile Music: Next Generation of Music

Presented by Karen Germ (Edelman) and Jeff Toig.

Surpassing 100,000 customers in just five months, Muve Music has become one of the fastest growing music services in the country. In this panel, Karen and Jeff will be discussing how partnerships with over 55 record labels led to success, as well as how artists can leverage the Muve Music model to reach their fan base in exciting and dynamic new ways.

Macho Man is My Community Manager Champion

Presented by Adam Rosenberg (Edelman Digital), Shana Glickfield, Jon Dunn, Steve Ressler, and Mike Schaffer.

An interesting commentary on evangelizing a community and leveraging community power. Community management specialists will discuss the use of social branding to build a community and how nonprofits and brands today are using the same technique to build successful online communities.

RedLaser and PayPal Unite Fans and Bands

Presented by Angie Ayala-Oksanen (Edelman), Rob Veres, Carey Kolaja, and Marcus Whitney.

RedLaser (the popular barcode and QR code scanning app) and PayPal have teamed up to create successful campaigns that help bridge music, tech, and the ultimate fan-to-artist connection. Panelists discuss how the two companies are ushering in a new era of meaningful engagement for artists and fans, and why mobile integration is so important to the music industry.

The Tablet: Rebirth of the Publishing Industry

Presented by Holly Fussell (Edelman), Chris Nishimura (Edelman), and Morgan Guenther.

In this session Holly and Morgan will share insights on who is embracing the publishing industry’s shift toward digital content. This case study focuses on the digital evolution and strategies of the top five publishers.

CSR + Facebook: One “Like” Can Change The World

Presented by Mitzi Emrich (Edelman), Laura O’Shaughnessy and Robert Knott (Edelman).

This panel presents the idea of how corporate social responsibility campaigns can fuel powerful movements that create positive social change. Also addressed in this seminar is how Facebook has changed the corporate social responsibility campaign structure and how brands can quantify the value of aligning with a social cause.

Influence: More Than a Number, Less Than Perfect

Presented by Monte Lutz (Edelman).

Who has more influence: a person with 10,000 followers on one platform or 2,500 on each of four? Monte Lutz leads this lesson in analytics that serves to better understand the relative influence of any one brand or product.

How To Get a Job As a Community Manager

Presented by Jon Crowley, Jeremy Wright, and Dave Fleet (Edelman)

Combining content creation, engagement and humanizing corporate entities, ‘Community Manager’  has become one of the hottest job titles in media.  This panel will explore the key qualifications, important skills, and tactics that make great community managers for anyone who is looking to enter this field.

Digital Immortals: Preserving Life Beyond Death

Presented by Adele McAlear (Edelman), Evan Carroll, Bill LeFurgy, John Romano, and Adam Ostrow

When you kick the bucket, you’ll leave behind a vast amount of digital information: a lifetime’s worth of digital messages that are, essentially, a rich archive of who we are and what we think.  The question is – what next? Panelists will discuss the challenges and opportunities of a digitally preserved world.

Image credit: jgarber

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