Edelman Melbourne has celebrated a year of solid growth by unveiling its new Collins Street office in the heart of Melbourne’s CBD.
Edelman Australia CEO, Michelle Hutton, said the growth witnessed contradicted local economic uncertainty.
“What we’ve seen in Melbourne is growth from outside the traditional media relations realm of PR.
“In the past 12 months alone the office has played an instrumental role in three high-profile acquisitions, developing extensive experience working with HR and integration teams on communication strategies that reach into every operational area of our clients’ businesses.
“The breadth of these assignments perfectly aligns with Edelman’s public engagement philosophy – we’ve truly moved beyond media relations to the point where clients entrust us with business-critical challenges,” said Ms Hutton.
Established in 2002 when many major players were exiting the market, Edelman Melbourne has maintained its success through a strong corporate communications offering.
The longevity of the firm’s relationships within Melbourne’s business community is credited with setting the foundation for the recent growth spurt.
Edelman Melbourne General Manager, Grant Smith, forecasts continued growth for the business.
“Our success as a consultancy is based on our ability to deliver outstanding results for our clients, and to have the skills and expertise on hand to address the real challenges our clients face every day.
We’re committed to ensuring we help our clients recognise real business impact, regardless of sector or brief, and so we’re continuing to invest in expanding our service offer. In the past year we’ve increased our digital expertise across Edelman, built a strong training division from scratch and added capability in strategic events.
In the coming weeks we’ll be announcing additional plans to strengthen our offering, including a new Digital Account Director for Melbourne and several strategic partnerships.
“We’ll also continue to invest in recruiting the best talent in the market,” said Mr Smith.