Sydney, 3 August 2011: Following a three-way competitive pitch, Edelman has been appointed as the public relations agency of record for Kmart Tyre & Auto Service, a division of Kmart Australia Ltd.
The appointment will see Edelman implement an integrated communication campaign incorporating consumer marketing, corporate reputation management and digital engagement. The selection is part of a $25 million brand investment by Kmart Tyre & Auto Service, which includes store refurbishments, PR, advertising and online promotions.
Announcing the partnership, Tony Skallias, General Manager of Marketing for Kmart Tyre & Auto Service, said, “The Edelman team displayed great enthusiasm and a commitment to understanding our brand, our vision and our communication objectives. The team presented a cohesive strategy that combined traditional and digital PR thinking in a creative and effective way. We’re looking forward to partnering with them to help drive our business and brand forward.”
Alexandra Kelly, General Manager of Edelman Sydney, said, “We’re proud to be adding Kmart Tyre & Auto Service to our portfolio. It provides us with an opportunity to demonstrate our integrated approach to deliver creative and innovative solutions to drive real business impact.”