How can you break job entrance barriers? Go digital.
The current economic climate does not bode well for graduates seeking to start their PR career. As Edelman Melbourne’s newest recruit, I thought it fitting to share some tips about the benefits of ‘digital job hunting’ and stress the necessity of optimising social media tools to land a position.
Finding a job is no small feat. Much preparation is needed, from perfecting your resume and cover letter or email, to researching companies and seeking out the right contacts to send your details to. If you want to get a General Manager’s attention, a point of difference is required.
That perfect point of difference is having a digital edge. In addition to traditional methods such as phoning, emailing or showing up at the office, contact key company figures through different types of social media.
Three key tools:
These tools may seem basic but there are different ways in which you can use them that will really put you on a company’s radar.
1) Linked In – The ‘World’s Largest Professional Network’
LinkedIn is a professional networking site, like a corporate Facebook. Your profile contains information about your previous and current employment, education and achievements. The result is similar to a digital resume.
LinkedIn allows you to connect with professionals that you know and acts as a place for employers to search for potential candidates. One very useful aspect is that you can follow companies and see when new job opportunities become available.
Another great feature of LinkedIn is the groups with discussion forums, which you can join and contribute to. This is a great way to get a GM’s attention. By participating in conversations about the industry, you can showcase your knowledge and demonstrate to potential employers that you are keen and passionate.
Twitter can be an incredibly useful tool in a job hunt. Start by following companies, and then go deeper and follow the people who work in them.
Get in touch, say hello and let them know you’d love to work for them. This helps to personalise you. In addition to using your CV to showcase your qualifications and experience, show them yourself on Twitter.
When companies are recruiting, employees like to tweet about it. Recently Edelman used LinkedIn and Twitter to link to this blog, which contained a ‘recruitment challenge’ for a Senior Account Manager role. Although I was just starting out, I decided to take the challenge, and got an Assistant Account Executive role by being digitally active. If I wasn’t following Edelman on LinkedIn and its employees on Twitter, I would never have found the post and perhaps neither the position.
Lastly, ‘like’ the companies you would like to work for on Facebook. Read more about what they are doing, such as projects, campaigns and even hiring opportunities. Some Facebook fan pages will have a tab ‘work for us’ where new positions are advertised.
It’s also important to ‘like’ industry bodies to stay on top of current events, positions and happenings in the industry. Here you will find opportunities to go to different events, learn new things and network.
There is some overlap between Twitter and Facebook where companies will post status updates and tweets about the same thing, but it doesn’t hurt to have all bases covered.
So don’t wait any longer – go digital!
- Katie Sheppet
(Full disclosure: LinkedIn is an Edelman client, though they were not involved with the creation of this post.)