Friday 09 December 2016

How social networking has evolved and why we need to mix it up

You can breathe a sigh of relief. This is not just another social media blog about the reasons why social networking is important. If you’re reading this then you know social networking is important.

What I want to discuss is how social networking has evolved, and why we need to “mix it up”.

In the movement from networking events to networking platforms, we may have somehow lost the human element .

Don’t get me wrong, Facebook, Twitter and LinkedIn are great ways to keep the conversation going online while we busily multitask our tabbed browsers, tap away intermittently on our smartphones or tablets and flick between programs – but what I have come to realise is that there is nothing like catching up face to face.

Online so much is left unsaid, so many opportunities missed!

While you can banter online about mutual interests and work, there’s nothing like an in-depth conversation on a topic you’re passionate about with someone who really gets it. And it’s those in-person conversations that seamlessly flow from one topic to another that spark brainwaves and synergies that in my opinion, you just can’t replicate online.

I like to think of myself as a bit of a geek – I love all things digital and am by no means suggesting we should give up our platforms of choice – but I do think we need to leverage our online relationships and book more face time to really make the most out of our networking opportunities.

Not sure where to start? Try a Tweetup! I went to a Tweetup get together not long ago with some local girls I’d been chatting to and got to know more about them in half an hour than I had in half a year. You could end up meeting people from all sorts of backgrounds you might never have thought to follow!

Social networking provides us with the opportunity to meet new people, keep in touch with friends, and stay on top of the latest news and trends – but to make the most of all of these benefits, I think we need to mix it up and get out there in the real world as much as possible.

@CatherineM_EA