We’ve kept it pretty quiet, but Edelman Australia has had a thriving Melbourne office for close on nine years now. Of course, if you already knew that then you’re streets ahead of everyone else reading this. These blokes work here:
In the past 9 months we’ve grown by 50 percent, and we’d really like to add another Senior Account Executive to our team. That said, we don’t want just anyone, so we’re prepared to wait it out until the right one comes along. Bet you want to know what the right one looks like, right?
Well, if it’s you, for starters you’ll identify the five typos deliberately inserted into this blog post because you have excellent attention to detail. You’ll probably get annoyed when other people send you things with typos in it because you know how important it is that anything you send to media is written well.
In fact, you probably even stay back some nights trying to come up with a better lead for your press releases. Maybe you read Britain’s The Sun just for the headlines. Either way, you know that your outstanding media relations track record is down to hard work and respectful relationships with journalists who are relevant to your clients.
You’ll also have found this blog post organically, via social media, where you’re an active participant, and you’ll demonstrate some creativity and initiative in getting in touch. By creative we mean that at the very least you’d invent your own version of a video CV, rather than copying someone elses. And no, we’re not asking for video CVs, but if you’re going to send you’re CV inside a pizza, make sure you rap it in plastic first.
All this creativity and your excellent writing skills would come from having a couple of years of agency expereince under your belt. You’re probably the kind of person who got great marks at uni for the strategy component of your assignments, and then felt frustrated that when you got out into the real world you spent your days doing media monitoring. So, naturally, after two years of that, you understand why media monitoring is one of the most business-critical services we provide for our clients.
And here’s the kicker. Because you’re pretty switched on, you’ve realised that every consumer goods company in the world has a corporate communications team, and every multinational corporation has a marketing team, and that sometimes, just sometimes, a PR consultant needs to work with both types of people. And you’ll be ok with that, because after only two years in the industry you realize you haven’t seen it all and done it all, and when a 21-year-old graduate rolls up to you on their first day in the office and says “I’m a consumer/corporate person” you throw up a little bit in your mouth.
So that’s what we’re looking for. What do you think you should do about it?