Thursday 08 December 2016

Edelman named Holmes Report Australian Agency of the Year

The Holmes Report has named Edelman Australia as its Australia Consultancy of the year in its annual Asia Pacific Consultancies of the Year list.

The Holmes report, which lists best agencies across the majority of APAC markets, acknowledged that “Edelman has galvanised it presence in Australia by hiring Michelle Hutton, one of the best respected practitioners in the market.”

The report also noted:

Under Hutton’s leadership, the Australian operation—which includes offices in Sydney and Melbourne—was one of the fastest-growing in a generally impressive Asia-Pacific region last year.

There was new business from clients such as Samsung, Wrigley and Nature’s Own, and new hires.

The firm has also extended many of its high-profile global thought leadership activities to Australia: the firm conducted its Trust Barometer, Asia-Pacific Digital Brand Index, and GoodPurpose research into the market.

The arrival of new regional chief executive David Brain, who will be based in New Zealand, gives the firm even stronger presence in the region.

Michelle Hutton, CEO Edelman Australia commented, “This accolade is testament to the hard work the entire team has made in the past year and a willingness to tackle client briefs in a new dynamic way. When I started in June I realised the market was ripe for a truly global brand that was willing to evolve the sometimes staid approach to public relations multi-nationals were largely recognised for in Australia.”

“As we move into the new financial year the team is committed to integrating new approaches, social media strategies and big brand thinking to the work we do we do and expect 2011 to be even bigger!”