Monday 26 September 2016

How Baby Boomers Are Embracing Digital Media

Originally posted on Mashable.

This year, some of the nearly 80 million Baby Boomers in the United States have turned 65 and are now “officially” senior citizens. Need context? Vint Cerf, Google’s chief Internet evangelist and one of the fathers of the Internet, turns 68 in June. The web, often viewed as a realm for just the young, is getting older.

The Boomer generation isn’t just big — it’s made up of people who think and act differently than previous generations. As Boomers confront “old age,” they will certainly defy what we think it means to “get old.” It will challenge us to rethink how we use the web and how we engage older people with newer technologies.

Read the full article on Mashable…


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