Wednesday 24 August 2016

Social Media in Ireland

Ireland sits at the periphery of Europe and has one of the continent’s smallest populations. Being a small island country at the edge of Europe has not stopped Ireland having a massive cultural impact on the globe as St. Patrick’s Day goes to show. As a society the Irish have always been eager to look beyond their border and connect with the world around them. When it comes to social media, this behavior is not different as a video we recently put together in Dublin goes to show. The infographic video gives an overview of social media use in Ireland.

Unlike some other countries in Europe, where local social networks are popular, Facebook is dominant in Ireland. Registered users have jumped almost 500% since the start of 2009 and brands are highly active in the space seeking to engage with consumers. Twitter and LinkedIn may not have as many users, but they are equally as influential when it comes to spreading news and impacting the job market. Check out the video to find out more.

Eoin Dowling
Eoin Dowling
Edelman, Dublin
Follow on twitter @eoinjdowling

Piaras Kelly
Piaras Kelly
Edelman, Dublin
Follow on twitter @pkellypr

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