In just a few short days, more than forty Edelman team members from eight different offices will be in Austin for South by Southwest Interactive. This yearly event which hosts five days of presentations, countless networking events and an exhibit hall with the latest digital trends, is an event we surely couldn’t miss. We’ll be partaking in everything the conference has to offer and we’ll be bringing back interviews with some of the most innovative minds in the digital space.
If you are headed to SXSW this year, be sure to check out some of the panels and events below:
Presenters: Azmat Khan, Habib Haddad, Katherine Maher, Russell Dubner (Edelman, New York), Susannah Vila and Vadim Lavrusik.
Friday, March 11 at 2:00 PM
The events in the Middle East and North Africa have shown how citizens can use social media to organize social change. This panel will discuss innovative uses of social media technology, how tools can be used more effectively and can help improve government.
Presenter: Brian Reich (Edelman Digital, New York)
Friday, March 11 at 5:00 PM
As society is shifting the ways we communicate with one another, it is important for us to adjust the way we operate and communicate in return. This session will outline the changes that need to be made in thinking, organization, education, engagement, government and media.
PC Tools at SXSW 2011
PC Tools will provide a daily oasis to recharge and refresh your batteries, literally, with their power charging station. They are showcasing their new 2011 products, giving away free trials of their award-winning protection and performance software, running daily contests with prizes and offering free SXSW buddy photos. Festival goers can enter to win their grand prize, a trip for two to the sold-out Coachella Music Festival complete with roundtrip airfare, hotel and concert tickets!
Hosted by Shwen Gwee and Dana Lewis. Sponsored by Edelman.
Friday, March 11 from 5:30 PM – 7:30 PM
Since this year marks the first year SXSW has a Health track, Social Health will be hosting this event in celebration. Mingling with some great minds in the digital health field is the perfect way to start off your SXSW week!
Hosted by Edelman.
Friday, March 11 from 10:00 PM – 2:00 AM
Join the Edelman team and friends for a night cap and conversation. The evening will be filled with casual conversation, cocktails and plenty of networking. Austin DJs Scorpio and Whiplash will be spinning an eclectic mix of tunes throughout the evening.
Presenters: BJ Fogg, Gigi Peterkin (Edelman, New York), Jane Sarasohn-Kahn, John de Souza and Margaret Morris.
Sunday, March 13 at 12:30 PM
How can health communicators build apps that will not only be utilized, but will also serve a unique purpose for their users? This panel will challenge attendees thinking and focus on the three areas crucial to success: usability, activation and retention.
Hosted by David Armano and Richard Binhammer.
Sunday, March 13 from 12:30 PM – 3:00
In its third year at SXSW, Allhat serves as a casual event with Austin flair. Guests are encouraged to wear their best cowboy hat and enjoy live music from Austin local, Monte Montgomery.
Hosted by Citizen Effect, Edelman, and CrowdFlower.
Sunday, March 13 at 5:00 PM
March Madness is upon us so why not fill out a bracket with Citizen Effect and CrowdFlower at the 2nd Annual Brackets with Benefits. After filling out brackets, there will be an informational discussion about crowdsourcing philanthropy.
Presenters: David Armano (Edelman Digital, Chicago) and Richard Brewer-Hay.
Tuesday, March 15 at 12:30 PM
The face of PR is changing and the focus is shifting to engagement. David defines the new future of PR and how companies can leverage social media to benefit from online communication.
Presenters: Blake Robinson, Chris Lightner (Edelman, San Francisco), Margret Francis, Megan Costello and Susan Etlinger.
Tuesday, March 15 at 3:30 PM
During this workshop, attendees will learn how to analyze social media data in order to achieve marketing success. There will be an in-depth look at some of the most popular social media monitoring tools and a breakdown of key metrics meanings.
Friday, March 18 at 8:00 PM
freecreditscore.com is a super sponsor of SXSW and hosting an event at the IFC Crossroads House at SXSW in Austin. The freecreditscore.com Band, also known as The American Secrets (featured in all the fcs.com commercials), is opening for indie, pop-rock star, Liz Phair. The concert is free and open to the public.
Disclosure: PC Tools, Chevrolet and freecreditscore.com are Edelman clients.
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