8095: Gen-Y, Their Actions Surrounding Brands, and the Dynamics of Reverberation

8095 (“eighty-ninety-five”) is a study on how Millennials connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends and extended networks.

​The eight country study, focuses on people born between 1980 and 1995 and finds that at least eight in 10 Millennials have taken action on behalf of a brand they trust – including sharing brand experiences with others, joining online communities and posting reviews online.

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