Continually trying to improve the Edelman presence on the world wide web, the new Edelman website is finally up!
Websites these days give viewers influential insight into an organisation and its values, so it became a priority here at Edelman to give the site some new life and energy. For many, it’s the first touch-point, your first glimpse into a company and what they do. It can show how progressive your organisation is, how it embraces social media, web 2.0 and the various types of media channels that make the online landscape so interesting and dynamic. The best websites are the ones that integrate video, text and picture content. Lately, a whole bunch of companies have endeavoured to recreate and revamp their websites. PriceWaterhouseCoopers (now just called PwC) recently underwent a rebranding which saw the birth of a brand spanking new website. Personally, I like it. It’s great to see conservative companies exploring ways they can transform their image.
Thanks to the dedicated work of Teresa Nappi and Sara Donaldson, our website now has a sleek new look that is set to evolve and get bigger and better over time.
Visit www.edelman.com.au to have a look. Of course, if you have any feedback, feel free to comment!