Sunday 22 April 2018

Thanksgiving – social media style

It’s Thanksgiving!  Well, it’s Thanksgiving in the US, and organisations are coming up with some very clever ways to incorporate the holiday into their social media strategies.  Some of my favourites:



TweetsGiving is a global, volunteer-organised social media charity drive created by Epic Change that celebrates gratitude with the hashtag #tweetsgiving.  Participating in TweetsGiving is simple – tweet what you’re grateful for, add the hashtag and a link to  All of the tagged gratitude tweets, photos, videos and songs go up on the TweetsGiving site.  TweetsGiving gives back to the Epic Change charity in an effort to raise money to build additional classrooms, a library, cafeteria and dormitory for a school in Tanzania.

You can retweet to spread the word, donate directly to the cause or create gratitude cards that can then be shared on Twitter or Facebook.



For those of you who didn’t grow up in North America, Butterball (client of Edelman Chicago) is basically synonymous with turkey for Americans.  They started the very innovative toll-free telephone line called the Turkey Talk-Line in late 1981 to help customers with cooking and preparation questions.  They now get more than 200,000 calls each holiday season with the most popular question being “how long does a turkey take to defrost”?

They have now added 24/7 real-time advice via the Butterball Twitter page and the Butterball Facebook page.

In addition to answering everybody’s questions, they are providing fun facts.  My personal favourite – the top “stupid/funny” questions they get.  Eg.

“Is it okay to thaw my turkey in the bathtub while bathing my kids?”

“Can I take my frozen turkey into my sauna to thaw it faster?”

“If I cut my turkey with a chainsaw with the oil affect the taste?”

Thanksgiving apps


Thanksgiving – there’s an app for that!  Well, there are lots.  My favourites:

Chow Thanksgiving Dinner Coach
If this is your first time preparing Thanksgiving dinner the Chow app will walk you through dishes like turkey, stuffing, pumpkin pie and more.  It will also help you set up a shopping list.

Free Turkey Calls
What better way to get in the holiday spirit than with a variety of annoying turkey calls?

Thanksgiving Jokes
A little collection of Thanksgiving jokes – guaranteed to make you laugh and groan at the same time. Kid-friendly and free!

What other Thanksgiving-related social media innovations have you come across this year?

-Michelle Scully