The launch of prominent campaigns will always cause a stir in the media world, particularly when they relate to a subject close to all of our hearts – Aussie Culture. Check out the new brand campaign from Tourism Queensland. The slogan “Queensland, where Australia shines” and accompanying video are already the subject of much debate amongst media experts and so far there has been a mixed reaction from the experts with some comparing the new branding to ads for muesli bars and others claiming it to be a cut above other tourism slogans. Personally and as a Brit, I like it – yes, it focuses on fun in the sun but that’s no bad thing, and even better, there’s no Lara Bingle in sight! Check it out for yourself.